Fabric are really excited to be working with Gresham Office Furniture and Sky Ocean Rescue to create a series of adverts for a new range of office chairs made entirely of recycled plastic.

We love working on projects like this!

Are you hesitant to hire a CGI artist for your project? We're here to challenge some of the most common pre-conceptions and concerns that people have when contemplating CGI for the first time.

1. "CGI is too expensive."

Think again! In ourlast blog post we discussed how we helped a client launch a start-up drinks brand by making numerous changes while the product was still in the development stage. This saved a lot of money and time on numerous photoshoots. This is one of many examples where we were able to help clients reduce the long term costs.

Here are 7 reasons why:

1. Once assets are created they can be stored and re-used indefinitely, saving time, manpower and money on endless re-shoots.

2. Consistency creates a trust and reliability. With 3D you can ensure 100% consistency with ease. Lighting, camera positions etc. can all be stored digitally.

When it comes to the 'photography vs cgi' debate, I think often we become too focused on our own creative 'tool' and end up evangalizing about one and disregarding the other. I am guilty of this myself sometimes, but I feel it does our clients and ourselves a disservice…

So you’re a business that requires great quality visuals and video to show off your products and elevate your marketing assets. You have been thinking about hiring a CGI studio for a while, because you understand all of the advantages of 3D over photography, but you don’t know exactly how it all works and are concerned about what will it cost, how long it will take, will I have any control and will the results look good etc.

Embracing imperfections in advertising imagery.

We are so used to seeing overly perfected images in advertising nowadays, from models to houses and watches to cars. Retouchers spend many hours trying to remove every speck of dust or scratch. Now with the new AI revolution on the horizon, we believe their will be a strong move towards more realistic advertising visuals and our philosophy has always been is to embrace this.

I was recently commissioned by HDR-Lightmap to create a series of image to 'show off' the new features in the latest release of HDR-Light-Studio. It was great to see my work featured in last months edition of 3D World magazine.

CGI is much more expensive isn't it?

We recently worked with a small London drinks start up company, the amazing Adaka Vodka. We were asked to create a series of assets depicting the different moods of their two flavoured vodkas, as well as incorporating depictions of African nature and landscape within the final concept.