Best of Both Worlds

When it comes to the 'photography vs cgi' debate, I think often we become too focused on our own creative 'tool' and end up evangalizing about one and disregarding the other. I am guilty of this myself sometimes, but I feel it does our clients and ourselves a disservice. Both photography and cgi have their place and when used in conjunction can offer the best of both worlds.

Here is a portfolio piece we did a while ago, mixing cgi and photography. To create the whole image in only CGI or photography would have been a challenge, but using combination of both solved many problems.

At the end of the day, a great story that’s beautifully crafted is all that counts, whether its Photography or CGI or a combination of both.

If you have a new product to launch , we can work with CAD files, reference photos and prototype products so you can get a head start on your marketing assets before the product goes into final production.


If you would like to discuss the benefit of transitioning from photography to CGI please don't hesitate to get in touch.