CGI is much more expensive isn't it?

We recently worked with a small London drinks start up company, the amazing Adaka Vodka. We were asked to create a series of assets depicting the different moods of their two flavoured vodkas, as well as incorporating depictions of African nature and landscape within the final concept.

This was particularly challenging as the bottles were in the pre-production phase, so photographing them would not have been the best option in regards to both time and cost. Additionally, as it was a brand new product, the client wanted the freedom to make future changes when a new flavour was brought out, or if the design changed, without needing to hire a photography studio every time. Having worked as a studio product photographer for many years, I appreciate how much goes into a photoshoot! Arranging crew, assistants, stylists and art directors etc. Not to mention the cost of hiring props and extra equipment. Even a small scale shoot can take days.

This is where CGI comes into its own. We were able to create photo-real renders of the bottles within days of receiving the brief, working only with a rough prototype and Illustrator files. The client needed to make multiple changes during the process which we were able to do quickly and simply in comparison to if these we shot this in a studio.

The main thing is, the client was delighted with the results and thats what makes us happy :)



If you have a new product to launch , we can work with CAD files, reference photos and prototype products so you can get a head start on your marketing assets before the product goes into final production.


If you would like to discuss the benefit of transitioning from photography to CGI please don't hesitate to get in touch.